People sometimes ask me is how to change the world, in my context in a libertarian direction. One of my answers is that, because of rational ignorance, political outcomes are largely determined by free information, what everyone knows, true or false. One way of changing outcomes is by putting ideas in an entertaining and easily remembered form so that they will be remembered, repeated, spread, become part of what everyone knows.
https://daviddfriedman.substack.com/p/how-to-change-the-world